This site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device.

Lawtons GroupLawtons Group

Sales, marketing & customer service

Sales Strategy:

The Lawtons' approach to the sales and marketing of our supplier partners products, through its Xact brands, ensures

  • A clear focus on our targeted market sectors
  • Highly cost-effective method for developing share of UK and European markets.

Each market sector has a dedicated and professional Divisional Manager controlling the sales and marketing of products to his sector, or sectors, by:

  • Building close relationships with key accounts
  • Developing new accounts using experienced field-based salesteams
  • Introducing product promotions using an office-based telesales team
  • Liaising on New Product Development with supplier partners
  • Ensuring sales and customer service teams are continually updated on the latest technical developments introduced  by our supplier partners
  • Delivering exceptional levels of customer care at all times

In addition, the Management Team are hands-on in ensuring key customers are effectively managed and sales of our supplier partners products are maximised.

Marketing Approach:

To ensure our suppliers products are strongly promoted within their target markets, we operate a rigorous marketing system which involves

Market research - to identify:

  • Key customer requirements
  • Fastest and most effective routes to market - whether field sales, telemarketing, direct mail or e-commerce
  • Major accounts – which we aim to develop
  • Pricing and promotional strategies - which will maximise market share

Marketing programmes - to deliver the required level of market penetration utilising:

  • In-house design - for product literature, dedicated packaging, sales materials, specification sheets, exhibition stands and trade advertising.
  • PR - to raise the profile of products through the national and trade press.
  • Customer Database Management - to identifying and target existing and prospect accounts across a wide range of markets.

Customer service:

Supporting customers by offering market-leading levels of service is one of the fundamental principles which Lawtons adheres to throughout its business. In order to support this the company has introduced a number of initiatives across its operations including:

Service Level Agreements

detailing the high levels of service Lawtons offers its key customer partners with regards to stocking levels, lead times, technical and customer service support.

Customer surveys

conducted independently with all key customers on an annual basis, to uncover areas of service to improve or update, or new product areas to develop.

Lead time monitoring

carried out on an ongoing basis to ensure that the lead times Lawtons offers for both its products and technical support, remain the best in our chosen markets.

Customer visits

conducted on a regular basis by senior personnel, including annual visits to key accounts by Lawtons directors, to ensure the changing needs of customers are catered for.