The Lawtons group is wholly owned by Lawtons Limited registered in England
No. 6280229
Background:
Based in Northern Spain, Giro is the world's leading manufacturer of machines and consumables for the packaging of fresh fruit and vegetables in netting for the growing fresh produce market.
Issues:
Whilst a major supplier in Spain, Giro wished to develop its position in the highly competitive UK market, where major retailers demand a fast response, high quality, competitive prices and efficient production methods.
Xact Prepack Approach:
- After being appointed exclusive UK distributors, Xact Prepack focused on helping develop innovative packaging and display methods to improve efficiency and increase retail sales.
- The operation was supported by a team of specialist, trained service technicians, fully equipped with spares with the ability to offer a 24 hours a day, 7 days a week service to virtually eliminate excessive machine downtime.
- Xact Prepack also provided a dedicated graphic design service to respond quickly to changes required by large supermarket customers.
Results:
- In less than 5 years Giro established market leadership with its products.
- Giro currently has around 85% of the UK citrus market and its products can be seen in all the UK's major food retailers.
The Lawtons Group distributes Giro products in: UK & Ireland