The Lawtons group is wholly owned by Lawtons Limited registered in England
No. 6280229
Background:
Based in the USA and Sweden, Matthews Marking Products are one of the world's leading manufacturers of coding and marking equipment for the building materials, plastics, automotive, pharmaceutical and specialist packaging markets.
Issues:
Although well established throughout Europe, Matthews were looking for a distribution partner to grow their presence in the UK market.
Xact Approach:
- When launched, the Matthews high resolution valve jet technology was the first of its kind, and marketed by Xact, part of the Lawtons Group.
- In 1998, after introducing a range of new products, Matthews extended its UK distribution agreement with the Lawtons Group to make it exclusive.
- Xact responded by developing its own dedicated sales & servicing teams to fully support the Matthews brand.
- In addition, Xact has increased the market presence of Mathews using marketing campaigns which included mailings, trade advertising and exhibitions along with a web site offering customers improved technical support.
Results:
- Since the Lawtons Group started promoting and distributing the Matthews brand, sales in the UK have increased over 600%.
- Matthews systems are now being used in some of the UK's leading retail and industrial manufacturing companies.
Xact distributes Matthews products in: UK & Ireland